As pioneers in bringing together multiple data sources to reveal customer segmentation insights, Quantium helps businesses:
- Gain a deeper understanding of different customer segments across profiles, brand perceptions, attitudes, customer behaviours, purchase triggers, purchase processes, geographic penetration, customer experience, value and loyalty.
- Discover valuable, emerging customer segments by taking a wider external market view, perhaps not previously considered through detailed analysis and regular dashboard reports.
- Keep market segmentation data up-to-date. Our predictive modelling techniques can be used to develop a tagging algorithm for scoring new and existing customers into segments.
- Refine market segmentation strategies so it is more in keeping with current and potential customers’ needs.
Benefits of the Quantium approach
Reputation and expertise As market leaders in the provision of bespoke segmentation frameworks, our analytical processes and strategic thinking have brought measurable business results to brands including St. George and Rebel Sport.
Strong technical capabilities Drawing on a variety of sources including, where appropriate, our Market Blueprint® database and analytical software, as well as customer data, market research, industry and census data, we help prioritise and unlock significant value from your customer segments.
Comprehensive analysis As the market innovator in utilising different sources of data and insight, we uncover unique characteristics in existing and emerging customer segments to provide distinct competitive advantage in targeting and offer development.