By working with Quantium, businesses can:
- Gain a comprehensive view of customers’ transaction behaviours over time across a wide range of industries including retail, general insurance, media, travel and entertainment.
- Segment customers according to their loyalty, value, channel preferences, time of purchase and whether they are ‘convenience’ or ‘budget’ shoppers.
- Quantify the threat of the online channel to their business by tracking cross channel behaviour over time.
- Profile customers by a number of dimensions, including age, gender, income, geography, basket size and transaction frequency.
Benefits of the Quantium approach
Sophisticated technology When you work with Quantium, you will have access to Market Blueprint®, the most comprehensive market and customer dataset used by some of Australia’s largest businesses.
Ongoing insight Not only will you receive one-off reports or analysis, we also provide ongoing reporting straight to your desktop via our online reporting tools and analytics platform.
Combination of data We believe in utilising your own transactional data combined with other sources of external data, including that sourced via Market Blueprint®, to provide you with the most in-depth, sophisticated understanding of your customers’ category specific and wider purchasing behaviour.