Quantium helps companies identify which customers are at greatest risk of buying less, switching supplier or leaving the market altogether.
Understanding the major causes of churn at an individual customer level helps identify the most appropriate and effective activity to retain that customer, whether it be appropriate product features and benefits, price or a simple service contact. Customer level targeting addressing the customer’s high risk, as well as the causes (and timing) of that risk enables strategies to be effectively customised to deliver the greatest effect.
Identifying customer value contribution, combined with churn probability enables the identification of a combined metric which we call ValueAtRisk™.
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