Products & Services

Customer Analytics and Value Management

Quantium offers a full range of customer analytics and value management services. We have completed many innovative marketing analytics projects for clients in areas including:

• Customer Retention - Model retention and churn to better understand the drivers to develop churn reduction strategies
• Acquisition Targeting - Find the best prospects via acquisition models that take into account both response and value
• Lifetime Value - Customer Lifetime Value models implemented at the individual or segment level
• Customer Profiling - Gain insight into the customer profile and behaviour of your customers
• Next Best Offer Analysis - Model the best offer to take to each individual customer, and send via email, online, direct mail or instore promotions
• Up-sell and Cross-sell - Get more value from your customers through cross sell and up sell models
• Segmentation - Create actionable segments from your own customer data to augment mosaic and other segment tools

Combining our analytical marketing models with our financial modelling capability, Quantium develops actionable insights with measurable outcomes for clients.