Proactively migrating customers can be hazardous. However, if you understand the profile of the customers and their past needs, purchases and usage, it is possible to make compulsory migration a positive and brand enhancing activity.
Offering customers the opportunity to change plan types or switch services is frequently a far better option to allowing them to continue purchasing a product through habit which no longer suits their circumstances. Retaining a customer, even at times on a lower value product is usually far preferable to losing them to a competitor.
Quantium has strong experience in understanding the evolving needs of customers and the best way to migrate their purchasing to maximum effect. We also create tools which simulate the effect of implementing such activities, on both customer retention and value.
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