We believe in creating segmentation frameworks, which comprise broad based customer groups unified by a few key variables.
Additionally, we create lenses through which to view these customers for many specific purposes – retention, cross-sales etc.
We bring customers within each segment to life by illustrating their profile, consumption behaviour and motivations. We call these snapshots CustomerDNA™.
We also have techniques which match customers’ observed behaviours with their reported motivations. This technique often requires the fusion of data analysis with market research.
Identifying customer wallet size and shape also allows the calculation of current ‘share of customer’ and potential value measures.
TOP