Our state of the art (science…) econometric modelling enables clients to build informed capabilities for strategic and tactical planning to:
- Identify and quantify impact factors such as media, price and promotion reach/timing, as well as less controllable factors, such as market conditions and competitor activity.
- Determine an optimal media strategy to achieve a fixed target (i.e. volume or value) or maximum returns for a fixed budget.
- Identify baseline sales that would naturally occur without media spend then calculate the business’ true incremental return on media investment.
Benefits of the Quantium approach
Innovation We have re-invented the econometric modelling process to deliver accuracy and usability better than traditional methods. By leveraging our extensive analytical capabilities, we provide clients with capabilities that can be utilised alongside existing methods and processes for better results overall on your strategy.
Market leader Quantium is the proven market leader in econometric analysis, working with many of Australia’s biggest direct response advertisers to provide thorough and accurate economic modelling. These services can be one off in nature or develop into a program working with client teams and agencies as required.
Experience Our consultants have considerable and varied experience in econometric modelling and using a wide range of information to help clients compose successful and well-researched marketing strategies to deliver quantifiable financial results.