Market Blueprint is a new market and customer tracking service. It utilises bank transaction data to monitor markets and business performance, as well as profile customer shopping behaviours, brand preferences and lifestyles. No personal customer information is included, maintaining strict compliance with privacy laws, but information is available on a range of customer attributes. Reports are customised to answer specific client questions, as well as offer regular desktop access to current sales results. The database includes businesses Australia-wide and is nationally representative, standardised against the Australian population using census information provided by the Australian Bureau of Statistics. More...

Our approach to pricing allows organisations to set prices with explicit knowledge of the effect that their decisions will have on volume and margin. This allows them to treat price elastic and inelastic segments differently in order to increase both volume and profit. More...

Quantium specialises in measuring advertising effectiveness across television, radio, print, outdoor, direct and digital channels. We consider the isolated effects of investment in each type of communication as well as the combination of activities in a wide market context. Our unique approach has helped some of Australia’s biggest advertisers realise marketing effectiveness gains and cost savings measured in the millions. More...