We pride ourselves on the development of pragmatic, commercial solutions that address clients’ needs within the broader market context. Our end-to-end optimisation solution has been specifically developed to take into account real world issues and constraints such as channel delivery, point of sale issues including small changes in customer characteristics, multiple product options and call centre discretion, portfolio level objectives and practical implementation issues.
Prior to implementation, it is imperative to understand the impact of potential rate changes at an individual, segment and portfolio level. Understanding the profile of proposed rate changes may introduce further constraints (or indeed relax existing constraints) to enable a full sensitivity test of the outcomes.
This includes protecting the right customers, targeting the right customers, understanding how our optimised premiums compare to the underlying technical cost and elasticity models, and assessing whether the suggested changes make sense in the light of these models.
Identifying the risks that you don’t wish to underwrite and the terms for those risks that you do are key considerations in today’s market, where customers are able to compare prices across a wide range of suppliers.
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