Products & Services

Insurance Consulting » Marketing Analytics

Beyond pricing, reserving and financial modelling, Quantium offers a full range of marketing analytics services to help insurers analyse and understand their marketing activity.

These methods can be applied across a variety of industries and include:

• Segmentation - defining groups of customers with similar behaviours and needs to assist in more focussed marketing
• Retention - identifying which customers in your portfolio are at greatest risk of lapsing, cancelling, switching or downgrading their product
• Cross-sales - profiling customers most open to cross-sell offers and identifying times at which customers are most responsive to specific offers
• Lifetime value - projecting the lifetime value of customers
• Media optimisation - modelling the impact of media spend on driving quote volume and resulting sales