Market Blueprint® is a powerful market and customer intelligence capability. Quantium has worked with National Australia Bank (NAB) for more than 4 years to develop the most comprehensive database available to businesses by analysing de-identified transactional data to derive insights, trends and shopping habits of different customer groups. The resulting analysis forms the Market Blueprint® capability and is used by NAB and other businesses to drive innovation and business performance through customer, distribution and marketing strategies.
While no personal customer information is included, ensuring strict compliance with privacy laws, insights are available on a range of customer attributes. Reports are customised to answer specific client questions, and can be delivered in almost real time via Quantium’s online reporting dashboard.
The database includes businesses in which Australians spend, both domestically and while overseas, and is nationally representative, standardised against the Australian population using census information provided by the Australian Bureau of Statistics.
How Quantium can help your business with Market Blueprint®
- Market Insights By using Market Blueprint® in combination with your internal data (such as sales and customer data), Quantium can help businesses understand their position in the market. Our analysis allows businesses to make informed decisions based on factual evidence to improve market share, understand competitor growth and uncover consumer trends. More
- Customer Profiling Effective marketing relies on an in-depth understanding of how customers behave over time and across multiple channels. Quantium can utilise Market Blueprint®, along with other available data sources to reveal purchasing patterns and preferences specific to your target market segment, offering valuable insights for strategic planning. More
- Retail Trends Customers have access to goods through an increasing choice of channels. Each channel must be managed carefully to access additional customers wherever possible. Our Market Blueprint® capability will help you determine which are the most successful channels, locations and individual outlets. More
- Shopping Centre Analysis We work with centre owners and managers to understand the drivers of performance and profile customers purchasing in each shopping centre. Actual transactional data sourced from our Market Blueprint® capability provides more robust insights than those compiled using traditional exit surveys. More
- Online Strategy By using Market Blueprint®, Quantium can see what motivates customers to purchase across both online and offline channels. This information is extremely powerful in enabling businesses to develop a customised online strategy which will target your market segments more accurately than ever before. More