By integrating analytics with primary market research, Quantium can help businesses:
- Understand how customers behave as well as uncover underlying brand awareness, consideration and preferences across key attributes and features.
- Link unit data from market research studies (de-identified individual survey responses) to data on actual behaviour to create new modelling or segmentation factors.
- Monitor customer retention and purchase behaviour alongside customer satisfaction levels to understand what drives attrition and value decline.
- Track brand and advertising awareness for customers who actually make purchases (compared to those who don’t) and represent the highest value to the client.
Benefits of the Quantium approach
Prioritisation of data analytics Gain the most valuable results by understanding the actual behaviour of customers first, and then overlaying research based information about what customers say they prefer, and their underlying attitudes.
Strong technical capabilities With our significant experience in merging behavioural data with research outcomes, you can achieve a new understanding of customer motivations and preferences, often providing unique methods of targeting.
Easy to understand interface We have proven tools to help executives at all levels understand their customers, such as management reports and dashboards. These integrate differing sources of data to provide a holistic view, which can be customised for each user.