By leveraging our data, insights and strategic interpretation, Quantium can help businesses:
- Measure clients’ share of their market and customers’ spending patterns across competitors over time.
- Identify threats and opportunities by breaking down markets and customers by region, demographics, value and loyalty.
- Analyse the dimensions that are important to the business by determining what portion of overall market spend is generated by certain customer channels or segments.
- Identify opportunities to reach new customers by pinpointing locations where there is existing high value, brand penetration or untapped potential for growth.
- Understand the role of structural changes in specific industries, including new distribution models and the rise of the online marketplace.
Benefits of the Quantium approach
Comprehensive data With access to Market Blueprint®, retail markets can be tracked in detail. Quantium delivers a granular view with clear identification of opportunities and threats which are emerging by tracking industries, specific product and customer types.
User friendly We provide easy to use and bespoke reporting systems or template reports that are sent straight to your desktop via our online analytics platform. Data within Market Blueprint® can be integrated through Draftsman® software with a high degree of flexibility.
Experience With our combination of data, analytical and strategic expertise, we help you understand your market share and competitive position with comprehensive and accurate insights. We are also experienced in helping surface the strategic insights and commercial applications.