By combining our knowledge of the media industry and our extensive analytical expertise, Quantium has helped businesses:
- Identify the most appropriate target audience using demographic information and an analysis of customers’ actual purchasing behaviour.
- Develop an understanding of the target audience’s media consumption, profile and lifestyle habits.
- Identify and rank the most relevant TV, radio, press and online placements, including program types, titles and sites. This granular approach far exceeds traditional media selection methods.
- Monitor media activity across the whole business with a simple, web-based dashboard to track key performance, media metrics and their effect on sales.
- Understand the evolving performance of different campaigns over time by utilising Quantium’s web analytics capabilities.
Benefits of the Quantium approach
Analytical expertise Our actuarial background means we provide accurate and meaningful analysis of media channels to deliver sound, actionable insights.
Suite of tools We boast a suite of sophisticated media analysis tools for collating large ranges of data from various sources, to make information readily available to your key stakeholders at any time.
Ongoing assistance By isolating which areas are performing well and which are under-performing, we help you make the necessary adjustments to ensure you are getting the maximum return on your financial investment.