Fidelity is a communications planning and management business, led by Chris Walton (ex CEO of Mindshare / Maxus Australia). With a unique and refreshing philosophy, Fidelity utilises Quantium's proven tools and systems, including mediaqube and Market Blueprint.
Our fundamental belief is that communications planning should be fully integrated with analytics in order to leverage optimum effectiveness from marketing investments. We also believe that planning should be undertaken independently of buying in order to ensure activity is planned with the client's best interest in mind. This is often not the case where full service media shops offer combined services, potentially balancing the financial inducements in place to buy in a particular way. That said, we do understand that the integrity of a communications plan must be protected at the time of buying, so we also offer our clients the service of managing their buying agency for them.
Where appropriate, mediaqube can enable a step change in the way both clients and communications planners predict the outcomes of promotional investment. Quantium offers absolute rigour in understanding the effect of each channel as well as their interdependence. Mediaqube not only delivers an understanding of channel mix effectiveness, but offers a planning system which many clients now run alongside traditional planning tools. The major shift in capability is that mediaqube enables planners to identify optimal schedules prior to committing funds. This represents a significant shift from single channel efficiency to multi-channel effectiveness and facilitates new forms of media contracts, based on predicted return on investment metrics.
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