Products & Services

Marketing and Advertising Effectiveness and Media Optimisation

Quantium helps answer a range of questions about advertising effectiveness, media optimisation, marketing evaluation and channel mix including:

What is the most appropriate level of spend for a specific campaign or planning period?
How can I use the most effective and cost efficient channels to drive sales?
What does each media channel contribute, both in isolation and in combination, to my results?
What is the best marketing mix and media mix to use?
What is the effectiveness of television, radio, newspaper, magazine, online, outdoor, and direct mail
What is the return on investment of my advertising for each channel?
How do I develop different activities regionally to plan for variability in distribution capability, brand strength and media footprint?

Through our unique modelling methodology, we employ improvements to standard econometric analysis to isolate each factor that may affect performance and enable the understanding of how much media exposure is required to deliver an incremental response.

Our mediaqube system embeds the predictive media models, tests for predictive accuracy and facilitates the detailed understanding of the most likely outcomes of different media scenarios, predicting the response offered by each to improve advertising evaluation and marketing roi. Mediaqube not only delivers an understanding of marketing effectiveness and channel mix, but offers a planning system to optimise media allocation which many clients now run alongside traditional planning tools.

Measuring advertising effectiveness and calculating roi for different marketing mix models improves profitability of campaigns, often delivering more leads and sales for less marketing spend.