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Media Optimisation » Mediaqube^® Econometric Analysis

The mediaqube process has helped many of Australia's major advertisers answer key marketing questions including:

• What is the most appropriate level of spend for a specific campaign or planning period?
• What is the best cost per sale I might expect if I maximise the efficiency of any activity?
• How can I use the most effective and cost efficient channels to drive sales?
• What does each media channel contribute, in isolation, to my results?
• Is digital exposure driving sales results, and how does it rely on traditional media in the mix?
• How does sales response change when I advertise different executions, in different dayparts, sections or genres?
• What is the ‘halo effect' of advertising one product on the sales of another?
• Does my brand deliver sales through momentum, even when I stop advertising for a while?
• What should my response to competitor activity be?
• When might it be appropriate to invest in specific brand activity, or less cost efficient geographic markets?
• What effects do existing sales trends or customer ‘relationships' have on response to new offers and advertising?
• How does advertising for new business influence the retention and value growth of existing brand customers?
• How do I develop different activities regionally to plan for variability in distribution capability, brand strength and media footprint?

Additionally, Quantium has an open mind to the many emerging questions arising as media consumption fragments, new communications channels emerge and customers consume messages in ever increasing variations of channel cocktail.  We would expect to be able to help solve additional questions as they emerge.