MediaQube® is a decision support planning system which allows the implementation of client specific media models to identify the optimal allocation of marketing budget across channel, geography and seasonality.
The system facilitates the trade-off of channels, geographic reach and seasonality, based on the most cost effective responses experienced in the past. It assists marketers generate more sales for the same spend, or to generate the same level of sales whilst significantly reducing the budget by deleting the least effective spend.
With an appreciation of ROI in both short-term sales and residual brand effects, MediaQube® helps justify marketing budgets and improve the dialogue between marketers and CFOs. The software system is typically utilised by both media planners and clients directly and is offered as a part of any assignment to facilitate an in-market pilot.