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Pricing Strategy » Competitor Price, Product and Promotion

In recent years the internet has increased the importance of tracking and reacting to competitor prices. In many industries, customers can quickly compare prices with a click of a button, leading to significant first mover advantage and even larger last mover disadvantage. Having a detailed and up-to-date record of competitor prices is therefore critical.

 

Quantium has worked across a number of industries to develop market leading competitor monitoring tools, delivering relevant and timely tracking of competitor prices, drawing on our competitor price extraction and comparison software, Webscout.

Quantium works closely with its clients to develop sophisticated models to enhance their understanding of the competitor pricing landscape.

 

Webscout® - Financial Services Example

Competitor Price, Product and Promotion