In the price elasticity projects Quantium has undertaken, various segments have been found to be more or less elastic.
In term deposits, Quantium found four different segments that had vastly different elasticity. One of the segments (Segment A) was essentially inelastic while Segment D was very sensitive to changes in pricing.
|
Relative Likelihood of Acquiring a TD
|
Quantium has frequently found differences in price elasticity by sales channel. Below is a chart that identifies the distribution of customers by price elasticity for both the phone and internet phone channel.
|
Elasticity by Distribution Channel
|
TOP