Market Blueprint® can help all types of retailers by providing insights to:
- Determine which locations will generate the maximum financial return and identify which key factors differentiate a successful location from a poorly performing one.
- Understand the drivers of growth in your category and analyse your performance relative to the category.
- Identify the online take up and shopping preferences of your customers.
- Identify where customers are coming from to visit each store and where else they are purchasing.
Benefits of the Market Blueprint® approach:
Access to technology and data Our exclusive access to Market Blueprint® enables Quantium to include information on actual consumer behaviour, while still fully complying with all national privacy policies. Reporting dashboards can also deliver almost real time information.
Unrivalled understanding Our innovative Market Blueprint® dataset enables businesses to have the most advanced understanding of their customers and market available. Receive near real time data based on the observed behaviour of 2.5 million de-identified Australian customers for an unparalleled view of your customers.
Ongoing advice and assistance We share knowledge at every stage of a project, delivering systems that are suitable for ongoing interrogation. This means you can monitor results post-implementation, update assumptions and business rules as the environment changes, and continue to make informed, evidence-based decisions.