Shopping Centre Analysis
Market Blueprint® works with centre owners and managers to:
- Review and refine trade area definitions based on actual level of customer penetration and value at a census collection district level.
- Understand socio-demographic profiles, purchasing preferences, loyalty to particular brands and shopping behaviours of customers visiting a centre.
- Determine in which categories and to which areas sales are being lost to competitor centres.
- Identify the optimal tenant mix in each centre.
- Understand the drivers of centre performance, including the impact of online.
Benefits of the Market Blueprint® approach:
Actual purchasing data We base all of our analysis on Market Blueprint’s actual customer transaction data, as opposed to relying on people’s claimed behaviours and stated preferences used by traditional approaches.
Customised analysis We provide bespoke analysis to support your business in making important decisions around investments and redevelopments.
Ongoing insight Using our online reporting dashboards, insights are delivered to your business seamlessly, allowing access to the most recent data at a time that suits you best.