There has been a significant amount of coverage recently about how successful The Voice has been. Indeed, audience figures of 2.6m+ people are very impressive these days. Based on reports, this is apparently double the size of audience that Nine was hoping for in the lead up to the programme launching.   

Bronwyn Galvin has been appointed Head of Digital Strategy at Quantium Media Solutions. Galvin joined Quantium in late 2011 from HOST, bringing with her 16 years experience in the digital field. She has also previously worked at agencies including the white agency and EuroRSCG. 

The pace of change in media is only increasing, meaning the ability to predict the direction in which the market will head is becoming more and more difficult.

Some of the potential deals, mergers and listings, such as the public listing of Facebook (rumoured to be valued at $100 billion) will no doubt have a profound effect on the media market as a whole, but the extent to which, and exactly how it will, is still not clear at this time.